Shore Country Day School

Case Study

Goal: Create a unique and distinctive brand that enhances the position of this preeminent Pre-K through 9, independent school near Boston, Massachusetts.

Approach: Through intensive qualitative, quantitative, secondary and immersive research, develop situational analysis, reveal core brand elements, identify positioning strategy and create an authentic theme to bring the institutional brand to life.

Results: Fully enrolled school with the largest inquiry pool in the past 10 years.