| If you look up the meaning of the word “business,” you’ll find it defined as “working to create wealth and maximizing stockholders earnings.” This definition leaves out a key value of our thinking and business philosophy something that if all businesses thought more about, the world would be a better place.
We believe in doing good business while doing well for the community. In our opinion, you can’t live in the “civic square” without participating taking on social responsibility for the community around you. For some, the passion to give back might stem from the recognition of a specific need in the world or to a personal connection to someone in need. By aligning our passions for creativity and core values, we can make a difference in society and in the work we do with each client. We recognize that philanthropy is hard work; it’s also a fascinating opportunity to continue lifelong learning, and as a business, play an important role in our community.
Students will implement our proven four part marketing process to a local non-profit organization of their choice. Students will learn how to create a distinct vision, plan a results driven strategy, develop achievable projects, and outline defined tasks.
Vision: Provide an educational experience to college students majoring in communications, marketing or related fields while at the same time offering professional services to the non-profit community at no cost.
Strategy: Student’s identify and target a non-profit of their interest in need of professional creative services. Students will coordinate with Creosote Affects, LLC and work directly with the non-profit client to asses and facilitate their marketing needs. Students will get a “real world” experience and develop the skills and understanding needed to implement communications strategies.
Projects: Projects may include but not excluding marketing plans, websites, publications, press releases, special events, and client relations.
Tasks: Tasks may include but not excluding publication and website design, writing and editing, print purchasing, event coordination, and client meetings.
Student Majors: Communications, Graphic Design, Marketing, PR, Advertising.
School Credit: Yes
Payment: No
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