THe Challenge

Even while occupying a position of remarkable strength, Delbarton School partnered with Creosote to evaluate its brand, identify new opportunities to communicate its value and gain even greater community-wide support.

“Value, Value, Value! Creosote provided Delbarton with exceptional service, powerful deliverables and top talent. Couldn’t be more happy with the partnership and their experience guiding our research and branding efforts. We learned a lot about a lot—from who the public thinks we are and the market potential of untapped areas to where we want to go in the next decade and how to position ourselves for that mission-centered journey. Impressive start to finish”

— David Donovan, Dean of Admissions

the execution

Creosote’s extensive brand discovery process resulted in an extraordinarily distinctive expression. “All he is called to” expertly captures the essence of Delbarton’s brand and the calling of the community itself to foster the intellectual, physical, spiritual and moral development of young men.

A new brand strategy tapped into the deep-rooted history of Delbarton—honoring all the graduates who are part of the Long Green Line—and positioning the school’s respected traditions as immensely relevant and valuable to the next generation of students and their families.

Admissions, advancement, internal and external audiences alike; the entire Green Wave community is internalizing the brand and the rollout is rushing through every aspect of the school’s program and all its communication efforts with incredible success. Roll Wave!