Mobile Strategies

Engage Them Anytime, Anywhere, On Any Device

Successful marketing is based on the ability to understand an audience’s needs and execute a plan that meets those needs. A plan must deliver the right message for the right audiences to the right channels. Beyond that, the creative expression that reveals a brand must be original, relevant and engaging. 

Even with smartphones, tablet devices and social media becoming mainstream communication channels, admissions professionals continue to use traditional vehicles as their primary methods to reach audiences. Creosote believes education needs to combine traditional communication methods with a comprehensive mobile strategy in order to engage the next generation of students. 

This year, mobile marketing is expected to grow exponentially nationwide. That’s why our team is continually working to translate print and desktop experiences effectively to tablet devices and smartphones. 

Our developers have been working in HTML5 for more than two years—anticipating the language becoming the standard in digital programming. With HTML5, Creosote’s interactive viewbooks deliver brands without app download, and provide ease and savings in creating cross-platform solutions for smartphones. 

We're creating a comprehensive mobile strategy that showcases core brand messages with editorial tone, design, strategic imagery, video, social networking and the ability to make an inquiry. Creosote does this by developing interactive viewbooks for the iPad, mobile admissions micro-sites and the first-ever smartphone-ready mini-viewbook. 

While Creosote can still develop a standalone interactive viewbook, we're focused on building a comprehensive mobile strategy that can cost-effectively integrate multiple efforts that fit audiences’ mobile lifestyle and match today’s overall mobile landscape.

Everything is changing. Regardless of the time of year, it’s important for schools to close the gap between where their brand currently resides and where their audiences are expecting it to be. 

Meet them where they are.