Looking Ahead: New Partners and Work
As far as branding goes, no two institutions are in the exact same place. Some are uncertain of their brand position. Others have already invested in an extensive brand study. Creosote believes every type of communication offers an opportunity to shape perception—that’s why we’re hard at work for institutions of all kinds.
Landon School | Bethesda, MD
As we near the completion of extensive primary and secondary research for this leading all-boys independent school, Creosote will be developing an authentic brand strategy to own its public perception. A comprehensive marketing plan, brand guidelines, internal and external roll-outs, staff training, and admissions and fundraising communications will all be part of telling the Landon story like never before.
Washington & Jefferson College | Washington, PA
Understanding that bolder yields better, W&J is turning to Creosote to develop one-of-a-kind undergraduate communications. From a viewbook and acceptance package to fair displays and brand promotions, we’ve been tasked with getting audiences talking about this outstanding liberal arts college.
Everything we do is branding.
What else are we working on?
Frankel Jewish Academy’s new identity system and brand guidelines.
St. Thomas Episcopal Parish School’s website editorial and admissions print materials.
Saddle River Day School’s divisional admissions brochures and advertising efforts.
Shady Side Academy’s demographic and market analysis.
The Academy of the Holy Cross | Kensington, MD
AHC has a great opportunity to build awareness in current and new markets with its relevant and compelling “Empowered Girls” message. Creosote will help broaden AHC’s reach through a comprehensive strategy that combines market analysis, website best practices, targeted direct mail, social media advertising, print and digital communications and in-person brand experiences.
Cape Fear Academy | Wilmington, NC
This pre-K through grade 12 college preparatory school is partnering with Creosote to launch an exciting capital campaign. Our teams will work closely together to develop an identity and suite of communication tools that inspire giving, especially among donors who may be facing philanthropic fatigue.
Written by Joe Cliber, Principal of Creosote Affects
Creosote Affects conducts research, develops strategy and produces award-winning creative for institutions of all types and sizes.