Looking Ahead: Winter 2020 Partners and Work
Everyday our team of strategists, writers and designers deliver results for colleges, universities and independent schools across the nation. Regardless of the scope of each project, we know our solutions make a difference.
We’re excited to put our talents to work for these new partners.
Louisiana Tech | Ruston, LA
This highly-ranked, southern university has turned to Creosote to reshape how it tells its story to prospective undergraduate students and parents. With research underway, we’ll use our finding to inform an authentic messaging platform, visual assets, admissions communications and displays. Go bulldogs!
The Avery Coonley School | Downers Grove, IL
Avery Coonely, a suburban Chicago independent school for gifted children, is looking for Creosote to reinvigorate its brand—from targeting prospective families to articulating key differentiators—to strengthen enrollment. This spring, discussion groups, surveys, workshops, demographic analyses, and phone interviews are all part of a discovery process that will inform a new brand strategy launch in fall 2020.
The Masters School | Dobbs Ferry, NY
Creosote is partnering with The Masters School, a boarding a day school just outside New York City, on new fundraising initiatives. As an extension of the school’s internal communications office, our team adheres to established guidelines to develop annual fund efforts, major gift communications while offering additional consultation in support of the Master’s brand. See the school’s latest annual fund direct mail.
Old Trail School | Akron, OH
After completing a comprehensive brand study in 2019, Creosote has established an exciting new brand strategy to help Old Trail improve engagement in a competitive market with strong public education options. Looking ahead, our team will orchestrate a communitywide brand rollout, consult with internal stakeholders on brand building and capture a library of strategic visual assets.
A few other projects we’re working on:
Interlochen Center for the Arts’ Snapchat advertising campaign
Landon School’s brand guide, marketing plan, fundraising and admissions communications
Randolph-Macon Academy’s marketing strategy, including direct mail and email campaigns
The Meadowbrook School of Weston’s website editorial content
Washington and Jefferson College’s undergraduate viewbook and yield campaign for accepted students (see their acceptance package and travel brochure)
Laurel Spring School’s gifted and talented Academy marketing strategy and collateral
Loudoun Country Day School’s viewbook and visit brochure
Written by Joe Cliber, Principal of Creosote Affects
We stand firmly at the crossroads of creative storytelling and strategic marketing. It’s a scary place for most, but not for us.