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Marietta College

THe Challenge

A significant period of transition led to a community questioning its identity. Marietta College needed to reinvigorate its brand to unite its community, empower the admissions staff and attract a new generation of students.

 

Following the brand roll-out, first-year enrollment rose 12 percent, reversing an eight-year decline.


 

the execution

After extensive qualitative and quantitative research, including demographic and external perception studies, Creosote developed a brand expression that would reflect both the hardworking nature of Marietta students and their adventurous spirit.

We unveiled “Bring Forth A Pioneer” at a communitywide brand rollout celebration, along with a comprehensive brand guide and department-specific brand training sessions for the admissions and communications offices.

The Deliverables

  • Brand guide

  • Brand training and roll-out strategy

  • Photography and videography

  • Search direct mail piece

  • CRM website and email campaigns

  • Social media videos

  • Travel brochure

  • Print viewbook

  • Leadership brochure

  • Athletics brochure

  • Student life brochure

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The Results

Within the initial year of our partnership, first-year enrollment grew 12 percent, halting an eight-year decline. Following the second year, May 1st deposits showed a 35 percent increase over the previous year and a 71 percent gain over the two-year period.

Your work—from research to brand messaging to new publications—are already making a difference and will continue to do so in the future. … Take a bow. The work is amazing.
— Tom Perry, Vice President for Communication & Brand Management