A significant period of transition led to a community questioning its identity. Marietta College needed to reinvigorate its brand to unite its community, empower the admissions staff and attract a new generation of students.
Following the brand roll-out, first-year enrollment rose 12 percent, reversing an eight-year decline.
After extensive qualitative and quantitative research, including demographic and external perception studies, Creosote developed a brand expression that would reflect both the hardworking nature of Marietta students and their adventurous spirit.
We unveiled “Bring Forth A Pioneer” at a communitywide brand rollout celebration, along with a comprehensive brand guide and department-specific brand training sessions for the admissions and communications offices.
Brand training and roll-out strategy
Photography and videography
Search direct mail piece
CRM website and email campaigns
Social media videos
Student life brochure
Within the initial year of our partnership, first-year enrollment grew 12 percent, halting an eight-year decline. Following the second year, May 1st deposits showed a 35 percent increase over the previous year and a 71 percent gain over the two-year period.