To build on its recent successes, Newark charged Creosote with using existing research to develop a fresh brand expression that would offer an immersive online experience for prospective families.
Newark Academy has realness: a warmth and lack of pretention that we felt right away on our visits. The Academy is able to take education seriously, yet it approaches learning with joy and humor. To reflect its distinct personality, we made sure the tone of our editorial was frank and sincere, the design classic but dimensional. “Let’s get to the heart of what matters about a school” is a main focal point of both the interactive and print mini viewbooks.
In its first three months, the interactive viewbook attracted 1,400 users, 75 percent of whom were new visitors. Creosote’s efforts strengthened their brand, communicated the value of a Newark education and fostered continued interest among target markets.