Our sole focus is on accomplishing your goals. Whether it’s boosting enrollment, growing annual giving or increasing social media engagement, Creosote has the talent and experience to ensure you get results.

 
 
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Research

Data drives. Directs. Delivers.

Creosote’s proven discovery process delivers the data and analysis to powerfully align your institution’s core values with their relevance in your marketplace. Through qualitative and quantitative methodologies, the findings inform the development of creative and marketing strategies that deliver unprecedented results.

In fact, this is our firm’s founding principle; replace the limitations of perceived value with far more valuable perspectives to fuel market performance. Beyond establishing the foundation for all branding efforts, Creosote’s research arms leadership with actionable recommendations for immediate and long-range planning.

 

 

Creosote’s robust methodologies include:

  • In-Person Qualitative Activities, Moderation and Observations

  • Quantitative Instrument Construction, Deployment, Data Collection and Analysis

  • External Perception Assessments

  • In-Person Brand Workshops

  • Target Market Analyses

  • Demographic Studies

  • Audience Segmentations

  • Consumer Lifestyle Trend Analyses

  • Prospective Audience Journey Assessments

  • Brand Audits

  • Competitive Positioning Assessments

  • Analytics & SEO Tracking

 
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Strategy

Extend Your Brand’s reach.

Creosote believes great things happen when the audiences most important to you actually receive your message. Re-launching a brand requires planning and thinking at the highest level—outlining objectives, audiences, tasks, time frames and budgets, and defining performance benchmarks. We develop strategies to meet the admissions and advancement challenges you face every day. And, have the expert talents to deliver the essence of your brand and the resources to confidently plan where, when and how consumers will connect with you best.


 

Creosote is a platform-agnostic. Our full-service skills allow us to pursue any strategy that may help you extend your reach.

  • Brand Launch & Roll-Out

  • Admissions & Fundraising Communications Flow

  • Comprehensive Marketing Plans

  • Social Media Plans

  • Content Strategies

  • Digital Strategies

  • Inbound Marketing

 
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Creative

Elevate Your Brand.

Creosote’s ideas flow from deep insights about your community, your market and your value. We raise your school from tired, uninspired storytelling by celebrating your uniqueness through every piece of content we produce. Regardless of the scope of the project, we craft breakthrough creative that gets the world talking about who you are and why you matter. Our writers, designers, photographers, animators and videographers live to inspire others.

Our portfolio showcases just a small sample of how we’ve developed award-winning brand expressions. Our current and past clients will tell you, no other agency has ever told their story better than Creosote.


 

Nothing is off-limits unless it’s off-brand.

  • Campaign Concepting & Execution

  • Identity Design

  • Design & Art Direction

  • Copywriting & Storytelling

  • Website & Microsite Design

  • Videography & Photography

  • Script Writing & Post Production

  • Print, Outdoor, Digital & Social Advertising

  • Communications Collateral