The Governor’s Academy
As the oldest continuously operating boarding school in the country, Governor’s Academy needed to convince a new generation of families that “old” does not mean “outdated.”
Inquiries increased 60 percent compared to the previous fall.
Creosote’s research unveiled an opportunity to communicate that Governor’s has been committed to innovation in the classroom since its origin in 1763—and always will. Creosote developed the creative expression, “Always Governor’s.” We produced an engaging and memorable admissions communication flow, which would promote not only Governor’s longevity and pride in tradition, but also the promise of what Governor’s will do for future generations.
Brand research and strategy
Acceptance and yield packages
The interactive viewbook garnered nearly 700 unique page views in the first three months of its launch, and inquiries increased 60 percent compared to the previous fall.